Education
Masters Degree in New Media & Digital Culture - University of Amsterdam. Completed July 2017
Bachelors Degree in Sociology & International Relations - University of Plymouth. Completed June 2016
Experience
Copywriter & Communications Manager at Land Life Company, Amsterdam. April 2021 — May 2024
I led all written content creation, including storytelling, scriptwriting, and developing innovative ways to communicate the importance of nature-based solutions and climate impact. I managed global PR, writing press releases, guest articles, securing speaking opportunities at international events, and ghostwriting for the CEO. I was involved in the entire campaign process, from idea development and pitching to script writing and tracking progress. I developed the communication strategy, value proposition and made and maintained the company messaging.
Marketing & Communications Manager at BRGN. Nov 2020 — April 2021
This was a maternity cover where I was responsible for all written communication and developing campaigns for the rain jacket brand BRGN. I worked on the SS21 launch campaign and several other social campaigns while I was there.
Communications & PR Manager at De School, Amsterdam. April 2020 — August 2020
Responsible for writing articles, maintaining the blog and social media, and restructuring communication. The job came to an abrupt end due to social challenges, financial difficulties and COVID restrictions which meant the club had to close.
Freelance Writer. Feb 2019 — Present
I write about music and sustainable/social impact, usually in the form of articles or press releases. I’ve written for STRG.studio, Dimelow, Artificial Dance and more.
Label Manager at Magnetron Music, Amsterdam. Jan 2019 — Feb 2020
I managed all the music distributed digitally from this label. I worked closely with FUGA to release new music and had the opportunity to manage vinyl releases too, including managing cover design and release strategy. My daily role mainly included PR/communications strategy and digital distribution for up-and-coming artists.
Sales Assistant/Copywriter at Rush Hour, Amsterdam. April 2019 — Feb 2020
I was a sales assistant and copywriter at the iconic record shop on Spuistraat. I wrote reviews, inner sleeve texts and press releases. Sales-wise, I needed a detailed knowledge of labels and the records being sold.Content Manager / Copywriter at No Isolation, Amsterdam. August 2017 — Jan 2019
I was the company copywriter and head of content. I regularly ghostwrote for the CEO on renowned platforms such as Huffington Post. I also researched, wrote and edited academic papers for the company. Social media was my responsibility as was creating and maintaining the tone of voice.
Studio Manager at Red Light Radio, Amsterdam
May 2017 — June 2020
I was responsible for looking after the artists who played on the radio, the social media and helping to plan events.
Hobbies
I am very sporty and love boxing, running, cycling, yoga and hiking in the mountains.
I read a lot and write creatively in my spare time: some poetry, short stories and articles. I am currently slowly but surely gathering some chapters for what may be a book when it grows up. I love learning and delving into new topics so as to gain a well-rounded understanding.
I DJ and collect music, discovering new artists and genres both digitally and on vinyl. I have a monthly radio show on Echobox Radio called stop&listen, which creates musical soundscapes inspired by an aspect of nature.
