Copywriting

Why do many seniors have trouble using technology?

According to Eurostat, in the EU, 87 percent of people aged 75 years and over have never been online (Eurostat, 2018). Most technology designed for communication relies on the ability to see, hear and read, meaning due to health conditions, a significant chunk of society are missing out on communication opportunities…

To Help, We Must First Understand - Recognising Loneliness Amongst Seniors

This past month, loneliness has been a key theme in news - in particular, the detrimental impact that social isolation can have on a person's health and wellbeing. From research showing that loneliness is as bad as a long term illness to reading that seniors are booking doctor appointments just for company; these articles are, to me, a double-edged sword. On the one hand, it is encouraging to see that more research is being done in this area…

The importance of staying connected - The invaluable role of hospices and warm technology

Human kindness, personal connections and individual dignity are three aspects that remain important throughout a person’s life, from the day they are born until the day they pass away. As one’s life reaches an end, hospices are fundamental in providing these qualities to those within its walls. For the people who are diagnosed as terminally ill, through to their family and friends, hospice workers are the guidance, the supportive shoulder and the pinnacle of emotional strength….