Tech Campaign - Land Life
The Land Life ‘Tech Campaign’ aimed to explain Land Life’s technology and how it is applied to every stage of a project’s nature restoration process on the ground. As a team of three, we developed the concept, storyline, strategy for storytelling and wrote the script. My prominent roles here were concept/story development, script writing, and voiceover.
This is Land Life Campaign
This is Land Life
To properly explain who Land Life is and what they do, we developed a campaign that explained this through a creative video. My involvement was in the creative process, planning the distribution and script writing, which we decided to do in poem format. We worked with an external company to make the video but concept and script were all done in house by me and one other colleague.
Land Life: Australia Campaign
Australia Campaign
Land Life works in several regions, but to gain more land and work with different partners, we developed a regional campaign to explain the importance of reforestation in Australia and explain the work we are doing there. I was responsible for interviewing our Australian colleagues, script writing and the voiceover. We developed this video inhouse and worked as a team of three.
Land Life: New Website
New Website Launch
Land Life needed a new website as the old one didn’t reflect the brand, so as a team we developed a new concept and design. I was responsible for communication strategy and redeveloping Land Life’s brand narrative and value proposition to better reflect the work we are doing now. I was also involved in the creative strategy at the beginning of the project as we developed a concept. For this project we worked with an external web design company.
